What's luck got to do with it?

It's no accident that the Beijing 2008 Olympics will begin on the eighth day of the eighth month of 2008. Eight may be a lucky number in Chinese, but China’s development through to this auspicious day has had very little to do with luck, and a lot to do with economic planning, hard work, and international business and infrastructural development on a massive scale.

In the same way, luck plays little part in business communications success in China. You need the right insight, strategy, access, and resources. This guide provides tips on how to effectively use communications in China to support your business expansion and maximize opportunities in this dynamic business environment.