Upstream on the ground.

Upstream has been helping companies start operations, launch products and drive demand in China since 2002. Here is how we have helped some of the world’s leading companies across a wide spectrum of business sectors with a variety of marketing and communications activities:

	Market entry communications strategy surrounding pre- and post-acquisition and corporate business development.
	National trade and business awareness campaign for a Brazilian jet challenger brand in the world’s fastest growing aviation market.
	Media relations in Shanghai to announce and create a market buzz during the Kia X Games Asia 2007, the world’s premiere extreme sports competition, held for the first time in China.
	Corporate communications to automotive and business media in the context of a complex and fast-changing joint venture partnership landscape.
	Ongoing media and influencer relations campaign encompassing editorial awards program and blog and bulletin board service coverage, for the home/SME networking division of Cisco Systems.
	Influencer education and communications on role of sophisticated crop innovations and their potential for agriculture in China.
	Consumer and corporate communications for leading airline expanding routes in China.
	Communications for the largest-ever software donation to the education sector in China worth US$1 billion on behalf of Siemens PLM Solutions, formerly UGS.
	Top tier financial and business public relations outreach throughout Asia Pacific for the global interbank network, backed by a public affairs program to align with the regulatory environment in developing markets.
	Making a splash in the China market via a press conference targeting consumer, business and international media announcing the launch of its first store in China.